How to View and Understand Analytics
Track performance and understand how users interact with your knowledge base.
Accessing Analytics
- Go to your knowledge base dashboard
- Click "Analytics" in the navigation
- View comprehensive analytics data
Basic Metrics
Page Views
- Total views: Overall traffic to your KB
- Article views: Per-article statistics
- Trends: Views over time
- Peak times: When users visit most
Popular Content
- Most viewed articles: Top performers
- Trending content: Recently popular
- Category breakdown: Views by category
- Tag analysis: Popular topics
Search Analytics
Search Queries
- See what users search for
- Identify popular search terms
- Find content gaps
Failed Searches
- Queries with no results
- Opportunities for new content
- Improve search relevance
Search-to-Click Rate
- How often searches lead to clicks
- Measure search effectiveness
- Optimise search experience
Advanced Analytics (Professional+)
User Journeys
- Entry points: How users arrive
- Navigation paths: How they move through content
- Exit points: Where they leave
- Session flow: Complete user journeys
Device and Browser
- Device breakdown: Desktop, mobile, tablet
- Browser statistics: Chrome, Firefox, Safari
- OS analysis: Windows, macOS, iOS, Android
- Responsive insights: Mobile vs desktop
Time-Based Analysis
- Peak usage times: Busiest hours/days
- Daily patterns: Usage throughout day
- Weekly trends: Day-of-week patterns
- Seasonal analysis: Long-term trends
Using Analytics Data
Content Strategy
- Identify gaps: Create missing content
- Improve popular: Enhance top articles
- Fix issues: Address failed searches
- Optimise structure: Based on user paths
Performance Monitoring
- Track growth: Monitor traffic trends
- Measure engagement: Time on page, bounce rate
- Assess quality: User satisfaction indicators
AI Analytics Insights (Professional+)
Get AI-powered recommendations:
- Content Gaps: Missing topics to cover
- Search Insights: Understanding user queries
- Improvement Opportunities: Optimise existing content