How to Optimise for SEO

Improve your knowledge base's search engine visibility.

Automatic SEO Features

Zuro handles many SEO optimisations automatically:

Sitemaps

• Automatically generated XML sitemaps
• Updated when new articles are published
• Submitted to search engines

Structured Data

• JSON-LD schema markup for articles
• Organisation and author information
• Rich snippets support

Meta Tags

• Optimised meta titles and descriptions
• Open Graph tags for social sharing
• Twitter Card support

Manual Optimisation

Article-Level SEO

1. Custom Meta Titles

   • Override default titles
   • Include target keywords
   • Keep under 60 characters

2. Meta Descriptions

   • Write compelling descriptions
   • Include call-to-action
   • Keep 150-160 characters

3. Keywords

   • Add relevant search terms
   • Use naturally throughout content
   • Don't keyword stuff

4. Open Graph Images

   • Custom social sharing images
   • Improve click-through rates

Content Best Practices

Titles

• Include target keywords
• Be descriptive and clear
• Keep it short (50-60 characters)
• Make it unique

Content

• Use keywords naturally
• Create internal links to related articles
• Use headings (H2, H3) for structure
• Add alt text to images

Structure

• Use clear headings
• Break up long paragraphs
• Use lists for multiple items
• Include relevant images

SEO Checklist

Before publishing:

• Title includes target keyword
• Meta description is compelling (150-160 characters)
• Content is well-structured with headings
• Images have alt text
• Internal links to related articles
• Keywords used naturally throughout

Monitoring Performance

• Use analytics to track search performance
• Monitor which articles rank well
• Identify opportunities for improvement
• Update content based on search data